"Make It Memorable" by Bob Dotson
"Bob Dotson is a master at this difficult craft of writing and producing television news stories. His book is a treasure for novice and pro alike"
Tom Brokaw, anchor, NBC Nightly News
"In this age of rapid-fire events and 'get it on the air now' coverage, Bob's work stands out as artistic and mature. The perfect combination of information and intelligence. Read this book. Learn from a master."
Matt Lauer, co-host, NBC Today show
Rarely do you get a chance to see how a master storyteller works. This is it. Bob Dotson's wonderful book shows you how to build great stories step by step.
Katie Couric, co-host, NBC Today show
"Bob Dotson is a true craftsman at the art of writing for television. 'Make It Memorable' will help any aspiring journalist"
Tim Russert, NBC's Meet the Press
Tom Brokaw, anchor, NBC Nightly News
"In this age of rapid-fire events and 'get it on the air now' coverage, Bob's work stands out as artistic and mature. The perfect combination of information and intelligence. Read this book. Learn from a master."
Matt Lauer, co-host, NBC Today show
Rarely do you get a chance to see how a master storyteller works. This is it. Bob Dotson's wonderful book shows you how to build great stories step by step.
Katie Couric, co-host, NBC Today show
"Bob Dotson is a true craftsman at the art of writing for television. 'Make It Memorable' will help any aspiring journalist"
Tim Russert, NBC's Meet the Press
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